Tuesday, 15 July 2014

Blue Insurances is working with Transport Media on the London Underground

According to a media report issued yesterday by Pressat and published on the Motor E Magazine website, " Irish insurances group Blue Insurances is working with  Transport Media  to launch a summer campaign on the London Underground, protecting holiday makers planning on travelling abroad. A two week campaign will launch on July 14th across the capital’s Underground network, displaying Blue Insurances’ advertising on tube car panels throughout the network’s carriages. 

Two different designs are being used to promote carhireexcess and multitrip; two insurance websites dedicated to protecting travellers abroad. carhireexcess.com provides car excess insurance for people planning on hiring a car in Europe or worldwide. 

Award winning travel insurance site multitrip.com covers passengers when experiencing flight delays, and is using the campaign to promote its annual travel insurance deal. As the advert explains: “ We can’t stop your flight being delayed, but we can cover you, when things go wrong! ” The colourful, eye-catching adverts are perfectly positioned to attract the interest of London’s commuters and tourists during the summer holiday period. 

The advertisementsalso highlight that each site and its services are accessible from a smartphone – an ideal functionality for Blue Insurances’ target market of audiences on the move. Positioned at the top of a tube carriage, advertising on London’s tube cars panels creates highly visible advertising that is viewed at close proximity. With an average duration of 13 minutes spent in a carriage per journey, audiences will have plenty of time to read and absorb Blue Insurances’ campaign messages.

Lee Dentith, CEO of Transport Media’s parent company, Media Agency Group said: “Tube car panel advertising is a fantastic way to guarantee exposure across the city to a huge, captive audience. Perfectly timed to coincide with the summer holidays, this campaign will be sure to engage with passengers either planning, or on route to their holiday abroad.”  

Blue Insurances Travel insurance / Car hire excess insurance / Pet Insurance / Gadget Insurance / Wedding insurance and breakdown insurance have been promoted at various jml Insurance websites including Irishpropertyinsurance.com and insurance4carrental.com for the past couple of years. They offer products for the Irish and UK markets and are based in Dublin, Ireland and Cardiff, Wales. 

To find out more about their range of products for the UK market and arrange your purchase on line follow this link

For the Irish market follow this link

SourcePressat , Motor E Magazine, jml Insurance

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