'Be Holiday Savvy' campaign launched by Questor Insurance

Vehicle hire excess and travel insurance specialist Questor Insurance has announced today  the launch of its ‘Be Holiday Savvy’ summer campaign, arming consumers with the information they need to make informed choices about their summer holiday bookings.

Recent research from ABTA* has revealed that consumers are increasingly looking for value for money from their holidays, and Questor is using its extensive knowledge of the holiday insurance market to help guide Brits in the right direction for holiday savings.

Through a series of detail-packed articles and travel guides to be published on the site Questor’s ‘Be Holiday Savvy’ campaign will provide travellers with a wealth of handy hints and tips to make the process of planning and executing their foreign holiday that much smoother.

Running from June through to October the campaign will answer everything consumers need to know on topics ranging from securing the right level of travel insurance cover to getting the best deal on their car hire.

Whether UK travellers have yet to decide on their destination of choice for their summer getaway, or have their bags packed in readiness for another stint in their favourite foreign resort, Questor’s ‘Be Holiday Savvy’ campaign material will always prove to be an invaluable read.

Questor’s ‘Be Holiday Savvy’ campaign has also been created with the knowledge that holidaymakers are increasingly looking to social networking sites to guide their travel plans.

As an example, figures have shown that more than half (52%) of Facebook users have argued that their travel plans have been influenced by photos of friends’ holidays**. As a result Questor Insurances’ savvy campaign will also include bite size morsels of holiday savvy information in the form of Tweets, Facebook and Google+ updates to ensure that travellers are kept up to date with the information they need to make holiday bookings that fully meet their needs. A social media led holiday competition is also planned to launch later in the summer.

Commenting on the launch of the ‘Be Holiday Savvy’ campaign, Questor Insurance CEO Andrew Lawrence, said:  “At Questor Insurance we endeavour to support consumers in finding the right insurance products for their needs, and our commitment to customer service means that we want to extend this support to consumers’ wider holiday concerns.”

“The ‘Be Holiday Savvy’ campaign will give consumers the tools they need to make choices about their holiday plans that will reflect their needs, while being conscious of holidaymakers’ need to maximise the gains from their holiday budget during the current economic climate”.
Sources: *http://abta.com/news-and-views/press-zone/abta-publishes-2013-travel-trends-report

** http://www.tourismlink.eu/2013/04/the-future-of-social-media-for-the-travel-industry/
Questor Insurance PR 13-6-13

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